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What is a Buyer Persona, and Why do You Need One?

A buyer persona is a semi-fictional representation of a company's ideal customer. It contains data such as age, demographics, location, and all the possible factors that drive a customer's decision-making. A buyer persona lets companies be more structured when marketing …

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Staying True to Your Personal Brand

Creating a personal brand, and sticking to it, can set you apart from other thought leaders in your industry as well as make yourself recognisable within and outside of your industry. …

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