Blog
Dec 11, 2019 2021-05-19 22:04Blog
What is a Buyer Persona, and Why do You Need One?
Karina A buyer persona is a semi-fictional representation of a company's ideal customer. It contains data such as age, demographics, location, and all the possible factors that drive a customer's decision-making. A buyer persona lets companies be more structured when marketing …
Staying True to Your Personal Brand
Creating a personal brand, and sticking to it, can set you apart from other thought leaders in your industry as well as make yourself recognisable within and outside of your industry. …
